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$48.5M tourism overhaul targets infrastructure, brand makeover, staff retention

Ernesto Cooke
Ernesto is a senior journalist with the St. Vincent Times. Having worked in the media for 16 years, he focuses on local and international issues. He...
Tourism Minister
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In his address to the House of Assembly, Minister of Tourism Kishore Shallow unveiled a $48.5 million fiscal roadmap designed to transition the nation’s tourism economy from “theoretical potential” to “measurable execution.” Marking his maiden presentation to the House, the Minister framed these estimates as a mandate to correct decades of drift and dismantle the “politics of procrastination” that have historically hindered the sector’s growth.

Drawing upon a personal legacy of service—honoring his parents, the late Bishop Dr. Harvey Kane and Deborah Shallow, and the trust of his constituents in North Leeward—the Minister presented a vision that is as much about local dignity as it is about global competitiveness. The $48,498,061 investment package is expected to position St. Vincent and the Grenadines as a premium, culturally diverse destination where natural beauty is matched by world-class infrastructure.

The Ministry is spearheading a strategic shift in the “Vincy” brand, moving away from a legacy of being marketed merely as a “nice place” toward being recognized as an authentic, high-performance destination. This transformation rejects the “ad hoc, last-minute affairs” of previous administrations in favor of a disciplined, international calendar that prioritizes quality and excellence.

The $48.5 million investment is anchored in three core strategic charges:

Elevating the Vincy Brand: Replacing tired imagery with structured, branded, and economically meaningful events that generate real returns rather than “fake awards.”

Building Sustainable Infrastructure: Directing aggressive capital toward rehabilitating sites that have suffered under “deplorable” conditions, ensuring they serve as the bedrock of national competitiveness.

Focused, Strategic Marketing: Transitioning from the scattered and inconsistent efforts of the past to a data-driven strategy that targets high-value markets with clarity and confidence.

The “So What?” of this strategy is clear: by establishing a predictable and professional events framework, the Ministry will drive hotel occupancy and provide the small business sector with the consistent energy required to thrive. This vision acknowledges that a premium brand cannot be sustained by speeches alone; it requires the physical foundation of modern infrastructure.

The Minister addressed the “shameful” reality of the current state of several landmarks, specifically citing the lack of basic electricity at premier sites like Dark View Falls. To resolve these historical failures, the Ministry has prioritized the following capital investments:

Project/SiteStrategic Investment/ActionPurpose
Fort Charlotte & Troumaca Bottom Bay$9 Million (EUBCC Project)Completion of major rehabilitation; “Unleashing the Blue Economy” through site restoration.
Dark View Falls, Brighton, & Botanical Gardens$610,000Phase-specific improvements to enhance visitor comfort and facilities.
National Parks & Beaches16% Budget Increase ($3.14M Total)Maintenance of trails (Cumberland, Vermont) and restoration of electricity and utilities.
Sanitation Infrastructure$71,800Installation of bins and vending infrastructure to modernize visitor sites.
Fort Hamilton$58,000Targeted site development and historical preservation.

These projects represent a shift from “lingering neglect” to “coordinated urgency,” ensuring that the visitor experience finally aligns with the premium promise of the nation’s marketing.

Acknowledging civil aviation as the lifeblood of the tourism sector, the Ministry is committed to ensuring the Argyle International Airport (AIA) functions not just as infrastructure, but as a high-efficiency gateway to growth. A primary focus of this budget is addressing the critical “brain drain” and the rate of staff migration that has plagued the department.

Key investments in the aviation portfolio include:

Technical Modernization: A $1.04 million investment for the procurement and installation of a state-of-the-art air traffic management system.

Human Capital Stabilization: Direct management and support of 75 permanent staff across the AIA, J.F. Mitchell (Bequia), Canouan, and Union Island airports.

Workforce Retention: A strategic mandate to improve operational efficiency and halt staff migration through better resource allocation and professional standards.

“A safe, reliable aviation sector is the prerequisite for the “Blue Economy.” By stabilizing the workforce and upgrading technical systems, the government is ensuring that air access remains a robust engine for national development”.

Major Expenditure Breakdown:

Total Capital Estimates: $15,725,830 (Featuring a massive 44% increase in local loan funding to $5.2M).

Tourism Authority: $2.6 million (13% increase) to facilitate aggressive marketing and new festivals.

Policy & Administration: $1.028 million to ensure the efficient management of ministerial programs.

To ensure these funds translate into tangible progress, the Minister has pledged Three Promises of Accountability to the Parliament and the People:

Rigorous Monitoring: Every project will be monitored until it is completed on time and on budget.

Transparent Reporting: Regular progress reports will be delivered to Parliament, ensuring accountability to the public rather than “distant bureaucrats.”

 Evidence-Based Adjustment: Strategies will be refined based on data to ensure no dollar is wasted and every initiative delivers real results.

“We are rejecting the politics of procrastination and choosing a direction of ‘forward and upward,'” the Minister concluded.

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Ernesto is a senior journalist with the St. Vincent Times. Having worked in the media for 16 years, he focuses on local and international issues. He has written for the New York Times and reported for the BBC during the La Soufriere eruptions of 2021.