Grenada’s tourism industry is looking to Africa for new markets.
Lennox Andrews, Minister of Tourism, told Loop News that the continent’s growing middle class would be targeted. He also mentioned that Grenada has a strong relationship with various countries, which they hope to strengthen.
“As Grenadians, we took part in South Africa’s liberation, backed Mandela and the ANC, and always welcomed ANC supporters to Grenada.”Many Grenadians have gone to Africa to study, and it is stated that Grenada is the only Caribbean country where a plane can take off in Africa and land directly,” he said.
He indicated that they will speak with any airline that can organise direct flights to Grenada, that CARICOM intends to deepen ties with Africa, and that numerous Caribbean countries have signed agreements with Africa to improve business and other contacts.
Grenada will explore new markets in the Middle East and India, as well as Africa. Andrews has announced the opening of two additional offices in Mumbai and Delhi.
Andrews spoke with Loop News on Thursday night, during the Grenada Tourism Authority’s promotional visit to Trinidad. The Spice Isle’s primary sourcing market in the Caribbean is Trinidad and Tobago.
When asked what sectors of the industry they plan to focus on in Grenada, Andrews proposed community tourism.
The goal, according to Andrews, is for all Grenadians to value tourism, understand its importance to the economy and the country, and be aware of what is going on in the industry.
