The Jamaica Tourist Board (JTB) has partnered with Canadian travel company, redtag.ca in honour of its 20th anniversary. The collaboration with redtag.ca includes partnership with Canada Jetlines, Grand Palladium Jamaica Resort & Spa, and Canadian radio station KiSS 92.5’s The Roz & Mocha Show who will feature the giveaway of 20 trips for two to Jamaica on the show.
From February 10 to 16, the group of the 40 giveaway winners will embark on KiSS 92.5’s Roz & Mocha’s Family Vacation: Jammin’ in Jamaica, with flights to Montego Bay provided by Canada Jetlines and an all-inclusive stay at the luxurious Grand Palladium Jamaica Resort & Spa.
Donovan White, Director of Tourism, JTB noted, “As the country’s second-largest source market, Canada plays a critical role in driving tourism for Destination Jamaica.” He also added, “We are excited to be launching this campaign alongside redtag.ca with one of Canada’s top radio stations. The high-profile ‘Jammin’ in Jamaica’ promotion and radio remote positions Jamaica front and centre in the Canadian market amidst the busy winter booking season.”
Celebrations will peak on Valentine’s Day as the Grand Palladium hosts an exclusive beach party and concert headlined by Canadian R&B/Soul music sensation, Jully Black. Joining her is two-time Stylus Canadian Radio Mix Show DJ of the Year, DJ Clymaxxx from The Roz & Mocha Show. “We are thrilled to partner with redtag.ca for their 20th anniversary celebrations in Jamaica,” says Angella Bennett, Regional Director of Canada, JTB. “This partnership highlights a significant milestone while offering Canadians a wonderful opportunity to discover Jamaica’s beauty and spirited culture, treasures we are always passionate to share,” she added.
Nathalie Tanious, President & CEO at H.I.S.-Red Label Vacations Inc., parent company of redtag.ca, expressed, “We are very excited to kick off our 20th anniversary festivities with our friends at the Roz & Mocha Show on the beautiful island of Jamaica. This collaboration is an embodiment of our commitment to delivering the best travel experiences.”
Roz Weston and Mocha, hosts of The Roz & Mocha Show noted that for years they had the desire to provide families with a vacation to remember. “A big, fun trip with fans at a beautiful resort in Jamaica! And now, because of our incredible partners at redtag.ca and the Jamaica Tourist Board, it’s finally happening!” The hosts expressed their excitement for the promotion and broadcasts and look forward to providing prize winners with an unforgettable experience in the destination.
