- Destination Wedding, Experience SVG digital campaign set for global launch
Following the recent amendments to the Marriage (Amendment) Act, there will be a renewed effort to promote St. Vincent and the Grenadines as a premier wedding destination in the region.
The country’s minister of tourism, Honourable Carlos James, made the announcement while addressing stakeholders at the State of the Tourism Industry Address 2024 at the Cruise Ship Terminal in Kingstown on Tuesday.
According to Minister James, the Marriage Act and its accompanying regulations now facilitate applications electronically with an online payment portal in place. Visitors will no longer need to travel to mainland from the Grenadines or visit to High Court Registry to lodge and pay for their marriage license.
“The St. Vincent and the Grenadines Tourism Authority, in collaboration with our stakeholders, will drive its marketing efforts to promote the country as a premier wedding destination,” Minister James said.
Meanwhile, the tourism minister said the island will launch a new digital marketing campaign dubbed “Experience St. Vincent and the Grenadines” across various digital platforms in major source markets.
“We have to promote the various experiences on our islands. There is no other island as diverse in its product offering. We are welcoming everyone to experience destination St. Vincent and the Grenadines through this digital marketing campaign,” Minister James said.
These initiatives, he said, are part of the marketing push by tourism authorities to intensify its marketing initiatives in source markets.
